Zara Home
Arguably the world’s most innovative and efficient retailer, Zara belongs to the burgeoning family of Spanish-owned Inditex companies, which also includes all the Mango clothing brands. Building on its reputation for fashion-forward men’s and women’s clothing, and sticking with its strict no-advertising policy, Inditex recently has introduced Zara home products—trendy lines of bedroom furnishings and accessories, bath ware, and the full array of kitchenware. As they have with all their other enterprises, the Inditex designers and marketers have hit the mother lode with their home wares.
Like Zara clothing stores, Zara Home stores exceptionally effective use of their merchandising space, packing maximum merchandise into clean, well-maintained minimalist space. Also like Zara clothing brands, Zara Home styles are designed by the company’s team of more than 200 in-house designers and produced at Zara’s own production facilities instead of out-sourced to third-world sweatshops. Consequently, Zara Home products remain at the cutting edge of contemporary interior fashions; and they deliver excellent quality at reasonable prices.
Zara Home’s well-placed stores in major European and North American cities have taken deep bites out of rival Crate and Barrel’s market shares, because Zara Home offers extremely stylish, durable products at prices well within the average working family’s budget. Zara Home is by no means a discount store, but the company’s strategists know exactly where to strike the balance between quality and price, calculating according to value and resisting the urge to charge extra for tres chic.
The Zara folks know their thread-counts, their fabrics, their trims, their tints and hues, and all the other subtleties and intricacies of exquisite interior design. Although they have fine eyes for fashion trends, the Zara designers also understand that classics must survive more than the moment, living beyond their own generation. Looking with discerning, discriminating eyes, Zara Home shoppers recognize the “classic” in all the Zara designs. Customers especially rave about Zara’s thirsty towels, and welcoming sheets, all of which look warm and inviting and feel absolutely delicious.
In addition to their fine lines of bedding, towels, dishes and cutlery, Zara Home stores feature the cutest, most colorful line of children’s furnishings on the market today. All of them both kid-safe and very kid-friendly, Zara Home Kids products, thankfully, are Hanna Montana-free, emphasizing classic style and durability over cheesy action figures. Outfitted in full Zara Home, a child’s room could go from kindergarten to college without redecorating. Bold primary colors suit the Big Bird set, and all the cool accessories satisfy the cool girls all around the planet. Durability and washability please moms worldwide, because jelly and chocolate stains are all the same in Dubai and Dallas.
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