Many may argue why Zara is becoming the top brand in the clothing industry. Other than some of the obvious reasons, which are: style, rare, and foreign.
Zara Clothing is one of the biggest and fastest growing clothing companies because of the speed in which they can get clothing to the public. Say some new fad comes out. You see it all over in a matter of weeks. Companies such as gap or Abercrombie would take six months for the fad to be available in its stores. That time frame is about average for most clothing companies. Zara Clothing Company can see this fad on the street and have it being sold in its stores within two weeks!
So, while being already popular, Zara Clothing can pounce on all other fashion stores by months. Therefore every time you see a new fad on the street, you can run to your local Zara store and buy it from a fashionable Spanish brand.
In my personal experience, Zara has all the clothing and accessories you could ask for, and fast. I recommend it to others because of its price and style. I find many companies such as Gap or Abercrombie to sell the same stuff it has been selling for years.